What Are Pro Forma Financial Statements?
Pro formas aid startups, investors, and established businesses by modeling the what-if scenarios of the business and the potential profitability. Pro forma financial statements are made up of...
Startup
Two Simple KPIs for Product Startups
Product companies have moving parts and challenges that other industries do not face. Some managers track dozens of key performance indicators (KPIs) in order to overcome these challenges,...
The SaaS Rule of 40
For SaaS businesses and particularly software startup companies, the balance of growth and profit is vitally important. A new business interested in “disrupting the industry” must at times...
How Successful Entrepreneurs Launch a Startup in a Recession
New business applications are the highest since 2008, reports the Wall Street Journal. Is it crazy to start a business during the Covid-19 pandemic? I say it’s brilliant,...
Why Do Small Businesses Need Financial Statements?
Most small business owners keep a sharp eye on their bank balance, so why do they need financial statements? If the balance goes up, they are making money,...
How Do You Measure the Success of a CFO?
As the person in charge of your company’s financial health, the chief financial officer (CFO) is vitally important. But how can you measure their effectiveness? In this article,...
The Difference Between a Part-Time CFO, Fractional CFO, Part-Time Controller
If your business isn’t growing as fast as you’d like, or if you’re overwhelmed with bookkeeping and accounting chores, you may be thinking about hiring a controller or...
Why Business Forecasting Matters
Imagine you’re a startup company offering a unique product or service. You have some good traction and are building up a customer base at a respectable pace. You...
What is Customer Lifetime Value Analysis?
What is Customer Lifetime Value Analysis? Customer Lifetime Value (CLV), or lifetime customer value, is the estimate of the total gross profit from all engagements you have with...
Alternative to Fractional CFO (Podcast)
How is CFOshare more than a fractional CFO? One of our startup customers, The Receptionist, explores this idea in the latest episode of their podcast, “The Check-in.” In...