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Why don’t owners use free resources?

Free Financial Mentoring Goes Under-Utilized

I spent most of this week attending Small Business Week events, all free, including panels of leaders, lenders, mentors, and connectors hoping to help Colorado startups and small businesses succeed. The expert content was insightful, and the resources available would be useful to almost any business owner.

Yet very few business owners attended the events.

At each event, I was mostly surrounded by SBA employees, NGOs, or business consultants like myself. Why don’t founders and owners take advantage of free resources? Are they too busy managing the operations? Are their day jobs getting in the way? (almost all events were between 9 and 5) I’m sure the SBA would love this feedback.

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